By Elite Legacy Marketing Nearly five years after the NCAA's Name, Image, and Likeness (NIL) era began, lawmakers in Washington are working on legislation that could fundamentally change how college athletics is governed. The Protect College Sports Act r...
Read More >>
Business of Sports
Beyond The Game
Sports today extends far beyond wins and losses. TESN examines the financial, business, legal, marketing, and technological forces shaping athletes, schools, conferences, franchises, and the future of sports worldwide.
Name, Image & Likeness
Comprehensive coverage of NIL legislation, athlete opportunities, collectives, endorsements, revenue sharing, compliance, and the future of collegiate athletics.
- NIL Education
- Collectives
- Revenue Sharing
- Recruiting Impact
- Athlete Contracts
- Case Studies
Sports Business
Coverage of sports finance, sponsorships, private equity, television rights, conference realignment, franchise valuations, ownership trends, and league economics.
- Media Rights
- Sponsorships
- Private Equity
- Conference Realignment
- Sports Finance
- Industry Analysis
Marketing & Branding
Helping athletes, coaches, schools, and organizations maximize visibility, build influence, create lasting brands, and generate new opportunities.
- Personal Branding
- Social Media
- AI Marketing
- Digital Strategy
- Leadership
- Entrepreneurship
Kentucky Lands Milan Momcilovic as Reports Peg NIL Package at More Than $6 Million
07/20/2026
Photo Credit: On3 By TESN Staff Kentucky made one of the biggest additions of the college basketball offseason by landing former Iowa State forward Milan Momcilovic, and the move reportedly came with one of the richest NIL agreements in the sport. Accor...
Read More >>98Strong Is Helping Expand NIL Opportunities for the 98 Percent
07/05/2026
By TESN Staff Since the launch of name, image, and likeness (NIL) rights in 2021, much of the national conversation has focused on high-profile athletes signing multi-million-dollar endorsement deals. But one company is working to ensure the benefits of N...
Read More >>Five Years of NIL: The Transformation of College Sports
07/04/2026
By TESN Staff July 1, 2026, marked the fifth anniversary of one of the most significant changes in the history of college athletics—the introduction of name, image, and likeness (NIL) rights for student-athletes. When NIL took effect on July 1, 2021, it...
Read More >>Kyle Kuzma Raises Concerns About NBA Salary Cap Structure Ahead of Next CBA
07/04/2026
By TESN Staff As NBA free agency continues to reshape rosters across the league, veteran forward Kyle Kuzma has sparked discussion about the league's financial system and the future of player representation. In a detailed public statement, Kuzma argued t...
Read More >>